or
Whole of life insurance provides lifelong financial protection for the people you care about most. This means your loved ones receive a guaranteed payout whenever you pass away, providing security and peace of mind at an emotionally difficult time. Whether you want to protect your estate, manage inheritance tax, cover funeral costs or leave a legacy, our expert advisers can provide clear, honest guidance and whole-of-market access.
Whole of life insurance is a type of permanent life insurance that guarantees a payout to your beneficiaries no matter when you pass away, as long as the policy is active. Unlike term life insurance, which only covers a set period, whole of life cover lasts your entire life. It is commonly used for:
This type of cover is especially valued by those wanting a predictable, guaranteed element within their estate planning strategy.
When you take out a whole life insurance policy, you agree to pay regular premiums, either monthly or annually. In return, the insurer promises a fixed payout amount when you pass away. Here’s a breakdown of how it works:
The value of whole of life insurance depends on your individual needs and financial goals. Here are some factors to consider:
Whole of life insurance comes in several forms, each designed to suit different budgets, health situations and long-term goals. Understanding how they differ will help you choose the policy that gives your family the right level of lifelong protection.
This is straightforward coverage with fixed premiums and a guaranteed payout. Insurers will typically ask about your health and medical history, and in some cases may request a medical examination, so this type of cover often suits people in good health who want long-term financial certainty. It is frequently used to support estate planning, leave an inheritance or ensure funeral expenses are covered.
Over 50s policies are designed for people aged 50 and above who want a simple, guaranteed way to leave a fixed payout behind. Acceptance is automatic within the insurer’s age range and does not require any medical questions. Most providers apply a qualifying period, usually 12 to 24 months, before the full payout is available. These policies generally have lower payouts than fully underwritten plans, but their simplicity and guaranteed acceptance make them popular for later-life planning.
Investment-linked whole of life insurance includes an investment element, meaning part of your premiums are invested and the eventual policy value may grow over time. There are two main versions:
These place your premiums in a pooled investment fund managed by the insurer. Returns are smoothed over time to reduce short-term volatility, and you may receive yearly bonuses as well as a potential terminal bonus if the fund performs well. The final payout includes a guaranteed minimum amount plus any bonuses added.
These give you a choice of investment funds, and the value of the policy depends on how those funds perform. This introduces greater potential reward but also greater risk, as values can rise and fall.
Some policies review premiums periodically based on investment performance and the insurer’s assessment of risk. These plans can suit people who want a blend of flexibility and long-term protection but are comfortable with the possibility of premiums changing over time. There are two types:
The premiums are invested in a fund, and the insurer reviews the plan periodically. If the investments don’t perform well, you may need to increase your premiums.
A more stable option where premiums are set to balance the investment risk.
Joint whole of life insurance policies are available, usually designed for couples and often more cost effective than two individual types. The payout is typically made:
The cost of whole life insurance varies based on several factors:
For example, a healthy 40-year-old could expect to pay around £50 to £150 per month for a medium coverage amount, depending on lifestyle and health status. Always compare whole life insurance rates with Ascot to find the best option for your needs.
The payout, also called the sum assured, depends on what you choose when setting up the policy. Typical amounts range from £100,000 to over £1 million. This figure is guaranteed, meaning your beneficiaries will receive the full amount when you pass away. Many use this to:
For your beneficiaries to receive a large payout, you’ll likely have to pay high premiums. For investment-linked policies, the amount they receive will depend on how well the investment performs.
Usually, the whole of life insurance pay-out is tax-free. However, if your total estate exceeds the inheritance tax threshold, your beneficiaries may owe inheritance tax on the payout. Planning ahead can help minimise this impact.
Tip: Placing your policy in a trust can help ensure the payout isn’t subject to inheritance tax. Always consult with us for personalised advice.
Yes, one of the biggest benefits of a whole of life cover is that it is guaranteed to pay out as long as you keep up with your premium payments and your cause of death is covered by the policy’s terms and conditions. This makes it a reliable financial planning tool, especially for families wanting long-term security.
No, whole life insurance does not expire. As long as you pay your premiums, the policy will remain active for your entire life, guaranteeing coverage. Some policies only require you to pay for a fixed number of years or until you reach a certain age but in these cases, you will still be covered until you pass away.
Yes, but it depends on the policy type. Some whole life insurance policies accumulate a cash value, which you can withdraw or borrow against. However, cashing in your policy early can reduce the payout your beneficiaries receive or leave you with less than you’ve paid in premiums.
Choosing between term life insurance and whole of life insurance depends on your needs:
To find the best whole life insurance rates, it’s essential to compare quotes from multiple providers. Ascot Mortgages can do this on your behalf, analysing:
Speak with Ascot Mortgages today to tailor a policy to your specific needs.
Written by:
Richard Johnson
Ascot Protection Expert
Last Updated:
16.12.2025
Get things moving, apply for a protection.
Free unbiased protection advice is just a phone call away
Yes, joint whole of life insurance policies are available, usually designed for couples. The payout is typically made after the first or second death, depending on the policy type.
Getting whole of life insurance with health issues is possible, but expect higher premiums. Some insurers offer guaranteed acceptance plans, although these may come with limitations.
The payout is generally tax-free, but it could be subject to inheritance tax. Using a trust can help mitigate this risk.
It can be, especially if you want lifelong coverage or have specific financial goals, like covering estate taxes or leaving a legacy. Consider your financial situation and long-term plans.
Life insurance typically refers to term policies that provide coverage for a set period, while life assurance (like whole life) guarantees a payout whenever you pass away.
Neither is better universally; it depends on your needs. Term is cost-effective for short-term needs, while whole of life insurance provides permanent coverage.
Contact Us
| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |